Top Designer Labels That Are Breaking Barriers In The Realm Of Menswear Couture
BY Bhakti Parekh | 29 Nov, 2023 | 5770 views | 14 min read
When it comes to grooms' wear fashion trends to adorn on their nuptials, long gone are the days when it was believed that they were exempt from the facet of bridal fashion. From traditional sherwanis and kurtas to tuxedos and cocktail blazers, this era has proved to be nothing short of amazing in terms of unleashing that vociferously unbridled artistic and creative aesthetic in this realm. Be it intricate detailing to unconventionally, modern twists, ace Indian couturiers are leaving no stone unturned in handcrafting bespoke wedding ensembles for grooms to perfection.
Image via @heatherkincaidphoto
From portraying classic minimalism in cool, pastel hues to weaving bolder tapered or contoured outfits in regal, jewel tones, the colour compass, silhouettes, and stylistic designs have evolved over time to be anything but basic. Preferring to be hyper-personal in their choices in current times, men too, are elevating their fashion game, replete with glitz, glamour, and oodles of gravitas whilst staying true to their core. And, with role models like the likes of Siddharth Malhotra, Ranbir Kapoor, or the more flamboyant Ranveer Singh, would you blame them!?
Image Via: @nikhilbhushan
Design Labels That Are Making Head Waves in Groom's Wear Fashion
In the evergreen drapery of India's rich cultural heritage, where conventions intertwine with contemporary norms, one cannot fail to notice the enchanting impact of this fusion ornated through the resplendent fashion picks adorned by our dapper Indian grooms. Elucidating the convoluted threads of elegant splendor, the seamless marriage of our deep-rooted traditions and luxury designer labels has led to the continuing creation of timeless sartorial masterpieces that have managed to transcend this ever-changing time and space.
Epitomizing opulence and grace through a revolutionary revival of luxe, handcrafted fabrics, and artistry, harkening back to ancient civilizations and the royal era, every Indian groom celebrates his individuality, ethnic pride, and current perspective that is expertly orchestrated by our aboundingly talented designers.
Narrating an enthralling tale of love and commitment through their intricately embroidered accepted wedding attire, whiz a viz, sherwani, kurta, bewitching shawls, and the characteristic 'safas', here's how these designers have managed to break through the barriers and lend a pioneering touch of art and innovation.
Kunal Rawal
Image Via: Kunal Rawal
Having dressed many A-Lister Bollywood celebrities, these millennial favourite Grooms Wear designer Kunal Rawal has made a mark for himself with both quintessentially sophisticated and bold, unconventional designs. From asymmetrical or deconstructed silhouettes, kurta lengths, or unusual pairing of dhotis with more fitted Bandhgalas, this label has redefined the notion of finding perfection in imperfection that glints towards androgynous fashion.
His highly effervescent creations are unique for their stellar aesthetic, intertwining classic and contemporary, exuding an avant-garde spirit. Akin to this 'mint to-be' love story of this couple, the groom seamlessly complements his stunning bride in his intricately hand-embroidered attire. This brand celebrates individuality by pushing the envelope through its luxe concepts, effusing elements of surprise and experiment, thereby metamorphosing menswear trends.
Tasva
Image Via: Tasva
One of our favourites, what happens when a dynamic, legendary designer like Tarun Tahiliani joins hands with one of the country's biggest Retail Houses, the Aditya Birla Group? A vogueish collaboration in the making, Tasva, through their magnetic designs presents a fresh perspective on ethnic wear as suggested by their tagline, 'Ek naya Nazariya'. Living up to the same, their menswear collection is determined by blending comfort with style (well, well- beauty doesn't always have to connote pain, does it?), and silhouettes that let you express your innermost characteristics, rather than portray someone that doesn't align with your aura. Spelling glamour and style in all their cuts, their aesthetics traverse through varied parts of our country- the rural, earthen heartlands; the convolutedly crafted embroidered artistry; the nonchalant, decadent grandeur, and more! Offering an everlasting selection of classic Nehru Jackets and kurtas, Bundis, precious Indo-western attires the versatile Sherwanis, we promise this singular platform, whiz a viz. your menswear paradise will not disappoint!
Advani London
Image Via: @advanilondon
World Domination- A phrase rightly fitting in with this young, dynamic designer label founded by Mumbai-born, London-based designer, Abhishek Advani. Having traversed and stayed in cities like New York, London, Singapore and Tokyo, his ensembles have graced the Red Carpet of the Golden Globes Awards in LA. He has styled A-listed celebrities like Chris Martin, Eddie Redmayne and Pedro Pascal amongst others. Having become a brand synonymous with luxury menswear, his designs are celebrated for harmoniously fusing two very distinct traditions, namely, European and Indian.
A symphony of sartorial luminosity, each piece is impeccably curated to redefine downplayed luxury and a naturalistic allure. Immersed in a plethora of colours, textures and unconventionally draped silhouettes, their pieces exude a bold touch of new-age elegance and renewed finesse. Their stately sherwanis, sophisticated achkans or bandhgalas are an ode to the discerning man of today- he, who wishes to stand out and make an impact while embracing tradition.
Jatin Malik
An extremely popular label with new age grooms, this is one label which has a nice mix of traditional interspersed with modern elements. A relatively new brand of haute clothing, the groomwear here is definitely worth checking out. The Delhi-based designer wants to give grooms' fashion as much attention, and the ensembles are extremely stylish. They stock almost all kinds of groomwear, including shrugs, modern coats, achkans, sherwanis, Nehru jackets, accessories, and more.
Masaba Menswear
Image Via: Masaba
Drawing inspiration from her eclectic lifestyle and vivid artistic expression, Masaba's menswear collection blends bright, contrasting colours with a kaleidoscope of culture and individuality. An unabashedly dauntless voice of fashion, Masaba Gupta has carved a niche for her avant-garde sense of style. A trailblazing brand in myriad ways, its core philosophy consists of diverse inclusion, innovation and a harmonious blend of old meets the new.
Whether it is the debonair charm of the regal sherwani or the evergreen appeal of an achkan, each piece of traditional clothing goes through an effervescent transformation through this brand. From pushing boundaries with the use of vivacious shades, distinctive prints or intrepid silhouettes in her garments to designing statement, yet complimenting accessories like cufflinks or pocket squares that are quirky and whimsical, there's something refreshing about their playful aesthetic. Representing the twenty-first century man who's unafraid to be his self, we believe that their effortless, yet statement outfits embodies one's raw authenticity and renewed confidence that shines through vociferously.
Arjun Kilachand
Image Via: @arjunkilachandofficial
A Mumbai- based luxury menswear label that has become one of the most sought-after fashion houses in recent times, Arjun Kilachand strives towards effortlessly amalgamating art with culture; and intricate artisanship with a mélange of contemporary and traditional aesthetics.
From revolutionizing relaxed minimalism in Indian couture to maneuvering through the ever-evolving landscape of fashion while staying true to its philosophy of elegant finesse, their designs are characterized by earthern tones, soothing pastels and light pops of mint and cherry hues amid others, whilst not compromising on the significance of the wedding festivities. Lauded for their immaculately bespoke, tailored fits, and exquisite craftsmanship, both their ethnic and western formals effuses an irresistible charm and reflects the inherent traits of the modern man.
From their dapper tuxedos to their hand-embroidered or hyper-detailed kurtas or bundis, their gradient hues are rooted in their unsaid ideology of celebrating the tapestry of our diverse, yet vibrant culture, emanating an aura of understated glamour, royalty and timeless panache.
Nitika Gujral
Image Via: Nitika Gujral - Bridal Lehenga
Known to reverberate a resplendent interplay of melody and the most authentic emotions in her Indian creations, Nitika Gujral has established herself as a leading bridal and groom wear designer crafting traditional and fusion styles. Just like this ethereal straight-fitted Beige Monga Achkan, aka the bespoke knee-length sherwani jacket enlivened by the detailed work of antique zari, dabka and bead embellishments, her sartorial wedding wear echoes a tale of refined grace and allure that befits the pious occasion of our customary pheras, making the groom an embodiment of picturesque, embroidered elegance as he stands gloriously beside his soulmate.
Sabyasachi
Image via: @rishab_narula
In the realm of couturière fashion, where creativity is unrivaled and sartorial magnificence reigns supreme, the maestro of design, the inedible fashion designer, Sabyasachi Mukherjee has made a gregarious impact with his signature style aesthetic in the space of Wedding wear. Exploring his enchanting celebration of textiles and fabrics, each creation boasts of a kaleidoscopic manifestation of rustic tradition, underrated opulence, and modernity. Fabricating a visual symphony of our heritage's rich tapestry with the unflinching essence of our traditions, his menswear line poses a reverent nod to the evergreen classics of Indian clothing, i.e. the sherwani, the achkan, and the bandh gala.
A mesmerizing portrayal of his discerning artistic expression, each of his pieces, replete with exquisite embroidery, detailed patterns, and excellent craftsmanship beckons our glorious past through his design story. From Mughal-inspired florals to bright Rajasthani shades, his collection truly posits an oasis of authenticity and gravitas, making it the apt choice for your D-Day.
Rohit Bal
Image Via: Rohit Bal
Rightly touted as 'India's Master of Fabric and Fantasy' by Times Magazine, this veteran designer is renowned for his love of harmoniously uniting traditional patterns and artistry with present-day aesthetic sensibilities. He is often credited for his spectacular use of Lotus and Peacock motifs as well as his boisterous construction of garments. Inspired by the aristocratic 19th-century British Rule or the regal aura emanated by our age-old monarchs, Rohit Bal's creations are a vibrant ode to our rich cultural and historical heritage. From a black velvet sherwani completed with gorgeous floral embroidery to a classic, zardosi handcrafted look, his versatile dashing attires suit an array of occasions- a vibrant Mehendi or Haldi brunch, an evening engagement or Sangeet soiree and the holy pheras.
Raghavendra Rathore
Image Via: raghavendra rathore
Weaving threads of inspiring regalia, heritage, and culture, Raghavendra Rathore is a frontier Menswear trailblazer, responsible for marrying regal opulence with a holistic vision of luxury. Known for popularizing quintessentially royal Jodhpuri jackets, eponymously hailing from his hometown, and establishing our ethereal fashion on the global map, his brand, Raghavendra Rathore Jodhpur' is a stunning genesis of the same, and all his creations revolve around the elegant silhouette of the clean-cut, classic, modernistic Jodhpur Jackets. Boasting luxuriant fabrics, their rouged velvet Bandhgalas are most loved for Sangeet or cocktail soirees, while their traditional Achkans make for an eye-catching choice for a wedding ensemble. Radiating ravishing suavity, this label's classy jackets are for men who are unafraid and love to traverse on their own beat.
Rohit Kamra
Image Via: @rohitkamrajaipur
Honoring the land of Kings, Jaipur, Rohit Kamra tries to bring a feel of monarchial relics into his design aesthetics. Epitomizing the stylistic blend of modern metrosexuality whilst preserving the essence of deep-rooted blue blood, Rohit Kamra's signature style pays homage to the 'Modern Maharaja'. Amalgamating current global trends with the aristocratic Victorian traditions and Indian Royalty; his modern take on classic silhouettes such as Jodhpur Jackets or Breeches is often characterized with ornate elements like handmade jeweled buttons, brooches, and cufflinks encrusted with precious stones such as rubies and emeralds, giving it a distinctive touch. Often deemed a collector's delight, his bespoke collection of wedding wear echoes an immaculate mix of luxury and classic elegance brought to life by the incredible tailoring of the finest fabrics.
Manyavar
Image Via: @shotwellproductions
Recalling our country's celebrity couple, the cricketing icon, Virat Kohli, and his powerful actress wife, Anushka Sharma, The World of Manyavar has cemented its position as the one-stop-shop for both bridal and groom's apparel needs. Noted for its ageless legendary attires that exude renaissance and sartorial splendor while transcending global boundaries, their comprehensive menswear collection presents eternal narratives of our magnificent past, a captivating memorial to the enchanting confluence of tradition and innovation with elegance and cultural reverence.
From the stately, Mughal or Rajputi-inspired Sherwanis, sumptuously adorned with exquisite patterns and prints to the understated Bandhgalas and more, Manyavar's menswear fashion sensibility goes beyond and encompasses a varied selection of accessories as well while incredibly depicting a canvas of cultural diversity. Rightly touting its patrons as a Manyavar Groom, are you ready to live up to that tag for all your wedding festivities?
Shantanu & Nikhil
Image Via: Shantanu Nikhil
Bleeding in the vibrancy of our country's vintage demeanor, this designer duo, Shantanu and Nikhil strive towards delineating progressivism and distinctiveness by blending their staple aesthetic with the joyous euphoria that describes Modern India. Adopting an egalitarian approach, this brand believes that both men and women possess masculine and feminine energies that are effused when required. Revolving around the idea of gender fluidity and an anti-trend philosophy, their ensembles fuse Indian decadence with contemporary gravitas, thereby offering androgynous, yet outlying, sophisticated choices.
Presenting a seamless design revolt of sorts, their substitute to traditional styles are portrayed through the atypically dramatic neo-drapes that have managed to spellbind luxury shoppers around the world. From Baroque motifs to luxuriant, unorthodox couture, their creations are apt for a groom who isn't afraid to take a risk and explore his differential individuality, all whilst retaining a glimmer of old-world charm.
Rohit Gandhi & Rahul Khanna
Image Via: Rohit Gandhi + Rahul Khanna
With an unfailing eye for sartorial elegance, this dynamic designer duo, Rohit Gandhi and Rahul Khanna founded their eponymous label over two decades ago to create a constellation of contemporary menswear and illuminate the landscape of high fashion. Eminent for being avant-garde, their transcendent menswear collection serve as a testament to their unflinching vision of reinventing sophistication by harmoniously blending it with bold experimentation.
Their artistic designs are influenced by myriad architectural forms and clean lines, ornately tailored to the perfection of traditional craftsmanship. Paying homage to the classic silhouettes through a modern canvas, each intricately detailed piece weaves a narrative of reviving our rich cultural heritage with a contemporary touch. From brushing their strokes of genius on the age-old symbol of royalty, the sherwani is metamorphosed brilliantly with the astute use of textiles and beaded embellishments. Be it the evergreen achkan or the nonchalantly graceful bandh gala, each piece of garment honours individuality and fluidity, whilst being entwined in flawless artisanship and juxtaposing detailing. From Sangeet soirees or cocktail nights, don't this exquisite blazer, encrusted with glass and metallic embellishments and a satin, dori-detailed embroidered lapel lend a touch of dauntless self-expression?
Antar Agni by Ujjwal Dubey
Image Via: Antar Agni
An ebullient outcry to to the fiery passion that resides within all of us, this young and upcoming brand, Antar Agni, which is a brainchild of Ujjwal Dubey has solidified its stance as a leading brand for avant-garde menswear. A far aberration from the traditional, age-old aesthetic, this brand glimmers a stroke of risqué and inherent rebellion, giving a voice to all souls who deviate from the norms of being. Seamlessly blending contemporary nonchalance with a tapestry of bold strokes and innovative cuts, this label has managed to transform the ordinary into a space of extraordinary excellence, thereby redefining traditional elegance and pushing fashion- boundaries.
Reimagining the classics with a unique spin, their uncustomary perspective on traditional sherwanis, bandhgalas, and achkans and anti-fit, gender-fluid ensembles have been lauded for their statement-making appeal. Apt for a relaxed Mehndi or Haldi, are you ready to be 'You' and portray that slight eccentric hit of spontaneous fervor?
Anushree Reddy
Image Via: @anushreereddydesign
Revered for redefining the concept of traditional elegance, over the past decade, fashion designer, Anushree Reddy has proved herself as a connoisseur of grace, a fabric aficionado, and a creative genius, who transforms dreams to reality through timeless allure. In a magnificent orchestra of opulence and evergreen style, her menswear collection, too, mirrors her unique design ethos, which shines through every stitch, shade and embellishments.
From playing around with contemporary prints such as cascading florals on quintessential forms like the regal sherwani, she beautifully captures our vibrant cultural heritage with today's refined elegance. Her reimagination of the Mughal-inspired achkan or the emblem of sartorial sophistication, Bandhgala resemble works of art, handcrafted with meticulous detailing using motifs such as pearls or beads. Evoking a sense of effervescent luxury, even this label's accessories are not just add-ons- each ornate turban, decorated brooches and footwear embody a narrative of magnificence and timeless style.
Now, now! Giving you the low-down on the latest fashion trends in the market, are you ready to put your slay your fashion game
as a groom, this wedding season?
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